Aptech
SMART Professional

Web Analytics and Digital Marketing

Web Analytics is a powerful tool that helps an organization improve customer satisfaction,  identify patterns & trends and make smarter business decisions. The Social Media analytics market is expected to grow to $2.73 billion by 2019.*

Take advantage of this dynamic field and expand your career horizons with the Smart Professional Program in Web Analytics and Digital Marketing

• Building Next Generation Websites
• Financial Analysis using MS Excel
• Optimise Web for Search Engines
• Introduction to Social Media on Mobile
• Online Advertising and Management
• Display Advertising
• Search Advertising
• Web Analytics & Reporting
• Project

• Design interactive websites using HTML5, CSS4 and JavaScript.
• Optimise websites using search engine tools.
• Use social media and SMO for interaction,  communication and publicity.
• Use analytics to generate detailed statistics about website’s traffic sources and measure conversions.
• Use Apps reporting API to retrieve usage reports for your domain’s hosted accounts.
• Analyse a website’s performance and generate using Analyst and Reporting tools.
• Develop a project to track the site statistics aligning to business objectives and goals.